Originally published at: http://www.howtogeek.com/179535/why-microsofts-scroogled-ads-are-wrong-about-chromebooks/
Microsoft’s Scroogled campaign is wrong about Chromebooks. Chromebooks definitely aren’t for everyone, but they’re not completely useless either. And Chromebooks have more in common with Microsoft’s vision than Microsoft wants to admit.
Don't get Scroogled, but then don't get Micropuked either. And definitely don't get Linucked or Applocked.
I dislike it when companies do this to their competition. Instead of saying why another company's product is worse, rather say why your product is better.
When you go to Microsoft's "secret" scroogled.com, it collects your data automagically. At the top it just says "Thank you for submitting your email!" There are also WINDOWS RT ads everywhere. Don't get Micropuked
Funny ad! Love Rick but he is a bit too harsh on chromebook users..........
What I do not understand is why there are Chromebooks ( Chrome NETBOOKS )
but no Chrome LAPTOPS ( Chrometops ? ).
In other words what is the problem with putting Chrome OS on an actual laptop ( say 15 inch screen ) ?
I agree, RingHalG.
As the article pointed out, it appears this strategy backfired for Microsoft. Sales for Chromebooks have never been better, and Microsoft is sinking even further into irrelevancy.
Basically, I believe it's MS's inability to perceive the economy and where people are in their desire to spend - they've been burnt by Windows vagaries too many times, and want products that "just work" - that limits their capability to create compelling products for the masses.
I like "MicroPunked". The ads could be hilarious. A family gets their new computer home, unboxes it, pushes the power button, sits around, has dinner, comes back, and the computer is still showing the "Starting Windows" screen. As they're standing around, with the little kid crying "but I wanna play Miiiinecraft!", Ashton Kutcher jumps out from behind a potted plant and shouts "You've been Micropunked!"
"Applelocked" is perfect. That's so how I feel on my iPad sometimes.
I think the point of Chromebooks is cheap hardware; by the time you get to 15 or 17 inch screens, you invariably get over the price point at which Chromebooks are attractive.
I don't know... I don't think that an OS that's on 90% of computers out there, and is the platform of choice for Enterprise computing (SQL server and Windows server are a big seller in the corporate world) could be said to be irrelevant.
The first time some kid wants to play a video game on that Chromebook, he's going to go to his parents asking for a real computer that runs Windows. My daughter's in fifth grade, and she uses Chromebooks at school... and she's not thrilled with them at all.
Though I haven't tried it, ChromeOS is free and you should be able to install it on any laptop. I installed it a while back in Virtualbox just to see what it looked like.
People aren't reliant on PCs (when people think "PC", they think "Windows") for their computing needs, anymore. It's a different world to just a few years ago. For the non-business user, the PC is irrelevant - even gamers prefer consoles - and with XP support disappearing, those PCs will end up in garages, having already lost top billing in favour of 'Net appliances, such as tablets and smartphones and - yep, Chromebooks.
A Chromebook isn't a PC, not really. Not a laptop, not really. Microsoft actually misjudged what people want when they ran this ad, just like they misjudged what people want with Windows8x.
Nope, they are losing relevancy. Status quo does not guarantee longevity.
Er... then, what, exactly, is a Chromebook? A "collection of transistors which together form microprocessors, a few storage chips, both volatile and non-volatile, a liquid crystal display powered by light-emitting diodes, a touch-sensitive piece of plastic used to navigate, a bunch of tactile switches that go by the name of keys, and an electricity container containing lithium ions, among many other things" is a bit long, right?
It's been said before, @robindebonnecoe, but the fact is that there's far too much out there that can only be done on a real computer, and there are plenty of us luddites who would rather control our own systems and not be 100% reliant on the cloud for everything, that the industry will never transition to just thin clients and consoles.
Interestingly enough, it's been tried before. In the 90's, and then again about 10 years ago, companies tried to create interest in thin clients as a way to centralize IT resources. It has never taken off, for good reason. Cloud computing uses more physical resources, more energy, and is more fragile than desktop computing. That will never, ever change, and so in the long run, the most efficient computing paradigm is exactly what we have today: powerful desktop PC's doing the heavy lifting with cloud resources for sharing data.
It's a good system. I see no need to change it.
I know most of you don't understand a single word of Dutch, but I made a blogpost about exactly the same subject with almost identical arguments a month ago http://bjarno.be/blog/scroogled
I think Chromebooks can do a lot of things, but nothing that needs a lot of processing power. But the same goes for Windows... If you want to run a game on Windows without good specs you'll get the same result as trying to play a game on a chromebook.
An Internet Appliance. Of limited interest to techies, but profoundly interesting to those who just do a certain set of things with a device.
Techies generally don't get the latter. And yet, most people aren't techies. I run Windows (different flavours, in order to do programming in VBA) sandboxed in VirtualBox in Linux Mint 64-bit, having upgraded my laptop's RAM (doubled from 4 to 8). Doesn't mean I'm a techie, but my requirements of a device flex a lot. Most people I know don't hit that wall... ever. They need a device to do just what it does, nothing more. They don't need Office on it, don't need to connect to AD or Exchange... or anything like that.
And this is why Chromebooks sell, and sell well. People have come to the realisation they actually DON'T need a Windows-based anything to fulfill their computing needs with the introduction and success of smartphones and tablets: the Chromebook offers what they offer, but with a bigger screen and a better (not virtual) keyboard at a very good price.
Microsoft affectionados hate to hear it - too bad, so sad - but each android-based smartphone/tablet/Chromebook sale is a nail in Microsoft's relevancy coffin.
I do (see a need to change it). It's time to redistribute wealth a bit. Microsoft is rich enough. Let others have a go. Of course, if you own Microsoft stock...
1 Lets remember that pawn brokers are just parasites who prey on those that are at such a low point in life that they are forced to pawn stuff to pay rent, buy food, or medical bills. So they go to a pawn shop where some guy like this Rick ( yes i have seen the TV show) tries to sc$#w them as much as possiable on how much money he " loans" them at intrest rates that would make loan sharks blush, There was no massive return for him so he said no. Yes I know that was just a TV add.
Microsoft is Microsoft evil money hungry company who don't give a dam about you the customer. They tell you what you want and need. LOL @ Windows 8........... LOL @ all Windows ( Window's = Look at me I can use a mouse)
The avarage user only wants a laptop to do email, surf the net, and chat, why do they need a 10 plus gig installed of OS for that? Why do they need A Pc that cost's $$$$$? Why do they need a quad core zillion megs of ram and video cards that in some cases cost hundread's of dollars?
Chrome books do away with all that for a good price. You don't need an aircraft carrier to cross a small stream a row boat or bridge will do.
Most of the time I use an old pendo u1000 netbook with 1 gig of ram and a 20 gig hdd and puppy linux 5.6 slacko . Its all I need, So do I own a real pc or not?
I really appreciate all of your insightful comments and the article Chris. I've been in the market for something to putt around with. You know, email, Pandora, web surfing, all cloud stuff. I wasn't sure what a chromebook was but judging by your input, it looks perfect for what I need. Thank you all for pointing me in the right direction.
The public has been waiting for an alternative... Apple computers are even more expensive that WIndows boxes, and Linux, despite having been around for a long time now, still doesn't have the software support that Windows does.
I don't use Windows because I like it better (despite the fact that I generally do), I use it because it's the only single operating system that does everything I do with a computer, from gaming, to software development, to web browsing, to watching Internet video, to composing music and editing recorded video.
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