Actually, when asked to order something, he first asks for a Tab . . . but of course, back in 1955, "tab" meant a running bill; there was not yet a "Tab" product (from Coca-Cola). When told he can't be given a tab until he orders something, he then asks for a "Pepsi Free" (which was the name of Pepsi's diet cola in 1985) . . . but of course, no soda shop owner is going to give him a soda for free! Finally he asks for "something without any sugar in it." Given the way that scene played out, I think the then-current (i.e., 1985) name of the "Pepsi Free" product may have had something to do with the choice of Pepsi as the drink. Note also that there was a nearly concurrent marketing campaign featuring Michael J. Fox in commercials for Pepsi, "The choice of a new generation." Certainly they were capitalizing on the popularity of the film, and I wonder if this was an arrangement that was part of the product placement deal between the studio and Pepsi; generally, when a product is featured in a movie, the producers of the film try to get the brand to pay, because of the exposure they'll get.
This topic was automatically closed after 10 days. New replies are no longer allowed.