Recently we started a firestorm by telling the world how the Windows 8 app store was completely full of scam applications, and Microsoft has officially responded by removing 1500 applications and pledging to keep it clean.
As part of their new application certification requirements, which according to their announcement were actually put into place in June, they are going to be enforcing the following changes:
- Application Name needs to clearly identify the functionality of the application
- Category needs to match the actual application function
- Icons must be unique instead of allowing stolen icons
They have already removed 1500 scammy applications from the store, they are going to give refunds to those people that were affected, and they will be applying the new requirements to all new applications as well.
These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store. We’ve also been working on titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements.
causing us to remove more than 1,500 apps as part of this review so far (as always we will gladly refund the cost of an app that is downloaded as a result of an erroneous title or description).
According to the announcement, they are adding new resources to help clean up the store and keep it clean, which means they finally are putting humans back into the certification process to make sure that applications are high quality, and they have people cleaning up the store.
This is great news for everybody involved, and we applaud Microsoft for taking this step. Getting any large company to make changes quickly is difficult, and based on our checking into the Windows Store, it looks like they have really cleaned things up a lot.
How we’re addressing misleading apps in Windows Store - Microsoft